Innergreen is Australia's leading manufacturer of sustainable fiber based products and had spent over 2 years developing a line of corn fiber and recycled PET based cushions and pillows. The innovative Corn fiber is 100% biodegradable & compost-able, naturally hypoallergenic, anti-bacterial and achieves a very low flammability rating. The recycled PET fiber is derived from 100% post consumer water bottles. The fiber looks, feels and performs in the same way as a high-grade poly fiber, but is completely recycled. For every 1kg of fiber used, 70 water bottles are saved from landfill.
In conjunction with developing a range of standardized bed pillows the company was looking to optimize their sales operations and streamline everyday sales through an online store, which involved an upgraded aesthetic and further standardization across a range of their other bespoke offerings.
A brand that's more ECO than ECO.
With the extension of the company into a consumer pillow product range a branding upgrade was undertaken to further establish themselves as a youthful "eco" brand and more clearly communicate their points of difference within saturated eco market.